About + Process
I’m Shane Carey, an experiential designer and art director based in St. Petersburg, Florida. I design physical environments, live experiences, and brand moments that bring people into a story rather than simply placing messaging around them.
My background in interior architecture shapes how I approach every project. I think about the full experience, from the initial idea and attendee journey to architecture, materiality, lighting, graphics, interaction, and execution.
What I Do
I work across experiential design, creative direction, spatial storytelling, branded environments, live events, activations, and environmental design. My work ranges from large-scale conferences and keynotes to interactive installations, product experiences, and smaller moments within a larger event.
My Process
01 Understand
I start by understanding the audience, brand, environment, project goals, and practical constraints. This creates a clear foundation for the work instead of beginning with an aesthetic solution.
02 Define
I establish the central creative idea, attendee journey, spatial strategy, and the moments that need to carry the experience.
03 Design
I develop the environment through architecture, materiality, graphics, lighting, interaction, and visual storytelling. The goal is for every element to feel connected to the same idea.
04 Realize
I collaborate with producers, fabricators, technical partners, and project teams to protect the creative intent while adapting the work for budget, schedule, safety, and the realities of production.
Capabilities
Creative Direction
Experiential Design
Spatial Storytelling
Environmental Design
Concept Development
Attendee Journey and Experience Strategy
3D Design and Visualization
Art Direction
Fabrication Collaboration
Live Event and Brand Experience Design
I’m interested in work that sits between architecture, culture, technology, and human interaction.